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Town of Rockland New Elementary School Construction Project


Brand Style Guide
Social Media

The Town of Rockland, MA embarked on the process of building a new elementary school to replace three aging schools across town. This campaign for social media and print served to inform residents about projects facts so they could make an informed vote on Special Town Election day and decide whether to override Proposition 2 ½ and fund the construction of the new school—a $51 million cost to taxpayers over a 30 year period. With a rigorous outreach effort and a consistent brand, the vote passed with victory and a new state of the art school was constructed.

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